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Unique panel insights for a complex, fast-moving market

Date of publication: April 17, 2005

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Michael Dent, Tom Smart

Abstract:

The papers describes a specialist business panel (itself a rarety) of exporters and other users of international freight, parcels and document transport services. It provides a series of DHL case studies demonstrating the value of a time series of data over a 20-year period.

Michael Dent

Author

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Tom Smart

Author

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Dent and Smart (2005a, April 17). Unique panel insights for a complex, fast-moving market. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/fast-track-your-brand-tracking-with-dynamic-timely-insights