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Research reports

Qualitative research on Nulon advertising

In the face of increasing competitive pressureReckitt Products Ltd., have decided on anadvertising strategy aimed, primarily at loyal Nulon users with a view to supporting and encouraging that loyalty.To this end, three advertising positioning...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research on Nulon advertising. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising


Research papers

A new way in the measure of the interviewed's reaction (French)

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction (French). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction-french-


Research papers

A new way in the measure of the interviewed's reaction

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
×

Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction


Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Motivational research on London Transport faresavers. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/motivational-research-on-london-transport-faresavers


Research reports

Short report on Hellmans advertising

The purpose of this research was to examine thecommunication of the animatic and draw inferences aboutthe potential of a finished advertisement made alongthose lines. The research would identify any weaknessesand suggest improvements. In particular,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/short-report-on-hellmans-advertising


Research reports

Reactions towards Krackawheat adverting Laurel and Hardy

The Agency has developed the current advertisingapproach for Krackawheat with a Laurel and Hardytheme. The research was required to test consumerreactions to the advertisement and also to thevarious forms of stimuli prepared. Concerning thelatter,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Reactions towards Krackawheat adverting Laurel and Hardy. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/reactions-towards-krackawheat-adverting-laurel-and-hardy


Research reports

The continental quilt story

Despite the fact that twenty-five percent of householdshave at least one Continental Quilt in the home thereis very low awareness of brands. This is no doubtdue to the fact that suppliers have relied almostexclusively on price as their major...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). The continental quilt story. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-continental-quilt-story


Research papers

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research
Authors: Folke Olander, Flemming Hansen
Company: AIM Create
December 1, 1977
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Citation

Olander and Hansen (1977a, December 01). Research on policy-making in the consumer union sphere. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-on-policy-making-in-the-consumer-union-sphere


Research reports

Quantitative research into insole variants

The current study was designed to elicit consumerperceptions and evaluations of Odor Eater and SchollOdour-Destroying Cushion Insoles in a blind paired comparison, in-use situation.A previous report (B225) contains an analysis of reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
×

Citation

, C. (1977a, November 01). Quantitative research into insole variants . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-insole-variants-