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Research reports

Qualitative research into new 'Long Matchmakers' packs

The Terry's Bridge Mint style pack developed forLong Matchmakers was highly successful in theprevious research, but its high production costshave obviated its usage. A new 'slide and shell'pack has been developed - dimensions similar tothose of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into new 'Long Matchmakers' packs. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-new-long-matchmakers-packs


Research reports

Qualitative research on Transoft soft lens disinfecting agent

A small scale qualitative research program wasundertaken amongst soft lens users and also withopticians who dispense hydrophilic lenses in orderto assess:1. Reactions to the Transoft system of cleansing; 2. General product and brand acceptability; 3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research on Transoft soft lens disinfecting agent. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-transoft-soft-lens-disinfecting-agent


Research reports

Qualitative research into antiseptic spray concepts

A concept has been developed for an antiseptic sprayproduct to be marketed under the Elastoplast name.Such a product would replace conventional antisepticcreams or lotions applied with cotton wool.There are, at present, two variations of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research into antiseptic spray concepts. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-antiseptic-spray-concepts


Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research reports

Qualitative research on Cadbury corporate image

Evidence from various sources suggests that the imageof Cadbury Typhoo may be declining. Many of thegroup' s brands are in second place and declining.Recent trade opinions suggest a lack of confidencein the group.As a result, an advertising campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research on Cadbury corporate image. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-corporate-image


Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research reports

Basic qualitative research on strategy & concepts

This research was conducted to make an in-depth study ofconsumer attitudes, beliefs and motivations in buying margarine, in order to establish possible strategies forpromoting Kraft margarines. As aids, several concepts andnew product ideas were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Basic qualitative research on strategy & concepts. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/basic-qualitative-research-on-strategy-concepts


Research reports

Etude qualitative sur la consommation du vin blanc en Grande-Bretagne

Le Conseil Interprofessionnel du Vin de Bordeauxdesire lancer sur le marche britannique unnouveau vin blanc de la region bordelaise.Une etude done s'est revelee necessaire pour:1. Determiner les attitudes des consommateursbritanniques a l'egard du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1978
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Citation

, C. (1978a, June 01). Etude qualitative sur la consommation du vin blanc en Grande-Bretagne. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/etude-qualitative-sur-la-consommation-du-vin-blanc-en-grande-bretagne


Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/eucryl-toothpowder-placement-test-report