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Qualitative research into new 'Long Matchmakers' packs

Date of publication: February 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The Terry's Bridge Mint style pack developed for Long Matchmakers was highly successful in the previous research, but its high production costs have obviated its usage. A new 'slide and shell' pack has been developed - dimensions similar to those of the Bridge Mint type carton. The research was thus undertaken to evaluate consumer's responses to the slide and shell pack format and the 2 new surface designs: 'Trellis' and a representation of an ' M' by Matchmakers.

CRAM/Peter Cooper Archive

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Citation

, C. (1979a, February 01). Qualitative research into new 'Long Matchmakers' packs. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/good-news-packs-research