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Research reports

Qualitative research into instant soup development

The research was required to assess the relevance ofthese concepts to the consumer and to exploreother potential routes for development or productimprovement. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into instant soup development. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-soup-development


Research reports

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Blue Line' advertising. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-blue-line-advertising


Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research reports

Basic qualitative research on strategy & concepts

This research was conducted to make an in-depth study ofconsumer attitudes, beliefs and motivations in buying margarine, in order to establish possible strategies forpromoting Kraft margarines. As aids, several concepts andnew product ideas were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Basic qualitative research on strategy & concepts. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/basic-qualitative-research-on-strategy-concepts


Research reports

Etude qualitative sur la consommation du vin blanc en Grande-Bretagne

Le Conseil Interprofessionnel du Vin de Bordeauxdesire lancer sur le marche britannique unnouveau vin blanc de la region bordelaise.Une etude done s'est revelee necessaire pour:1. Determiner les attitudes des consommateursbritanniques a l'egard du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1978
×

Citation

, C. (1978a, June 01). Etude qualitative sur la consommation du vin blanc en Grande-Bretagne. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/etude-qualitative-sur-la-consommation-du-vin-blanc-en-grande-bretagne


Research reports

Consumer research on bathroom products

The Carron Company require information on consumerattitudes, needs and behavior concerning Bathroomproducts. This information will be used as inputfor aiding the company's plans to develop a coherentapproach to consumers and trade, including sales,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Consumer research on bathroom products. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/consumer-research-on-bathroom-products


Research reports

Qualitative research into 1977 paint advertising

This research was designed to assess how consumersevaluate Dulux against competition in terms of its premiumand to provide guidance on how its premium can be bestjustified in 1978. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research into 1977 paint advertising. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-1977-paint-advertising


Research reports

Dry mix dessert development

As part of the company's effort to maintaindominance in the Instant Desserts market, aprogram of New Product Development has beeninitiated to identify and progress new productopportunities for the status of market entry. Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Dry mix dessert development . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/dry-mix-dessert-development-