You searched for: "t"

The results has been filter on Tags containing English.
ANA has found 5105 results for you, in 275 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The application of factor analysis to the study of army morale

The purpose of the paper is to show the application of the factor analysis as a method to evaluate the army morale.

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Charles Chandessais
June 15, 1957
×

Citation

Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems and is therefore nothing hut a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Emeric Deutsch
June 15, 1957
×

Citation

Deutsch, E. (1957a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution


Research papers

American experience with motivation research

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media — not only in the...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Paul Lyness
June 15, 1957
×

Citation

Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/american-experience-with-motivation-research


Research papers

Some principles in product testing

Through the technique of offering the products, the make-up of the tested products, samples and ways of questioning, several types and methods for the product-test can be developed which will be particularly useful with regard to their suitability...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Fritz Lohmeier
June 15, 1956
×

Citation

Lohmeier, F. (1956a, June 15). Some principles in product testing. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/some-principles-in-product-testing


Research papers

Market research for petroleum products in the automotive field

Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: D. Leerentveld
June 15, 1956
×

Citation

Leerentveld, D. (1956a, June 15). Market research for petroleum products in the automotive field. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/market-research-for-petroleum-products-in-the-automotive-field


Research papers

Economic forecasts with special reference to field studies

I shall not specifically deal with economic forecasts of a general nature, but that I shall put the accent on market forecasts. It may well be reasoned that every market forecast presupposes a forecast of the business situation and of any expected...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan van Rees
June 15, 1956
×

Citation

van Rees, J. (1956a, June 15). Economic forecasts with special reference to field studies. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/economic-forecasts-with-special-reference-to-field-studies


Research papers

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Pierre Lacoste
June 15, 1956
×

Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-


Research papers

Fad and progress in motivation research

The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Herta Herzog
June 15, 1955
×

Citation

Herzog, H. (1955a, June 15). Fad and progress in motivation research. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/fad-and-progress-in-motivation-research


Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955
×

Citation

Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/methodological-considerations-regarding-marketing-research-for-consumer-durable-goods