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Research papers

State of new product market research around the world

This paper assesses the state of worldwide new product market research from the perspective of the author's 40 years experience in the United States, Europe and other areas and in building and directing a market research organization for a...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). State of new product market research around the world. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/state-of-new-product-market-research-around-the-world


Research papers

Introduction

Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/introduction


Research reports

Research report on two new countlines

Rowntree Mackintosh has developed two potentialcountlines:1. A chocolate-covered lemon bar with fruit andnuts;2. A ginger bar, similar to a Mars bar.The objectives of this research were: 1. To obtain consumer responses to the lemon barand ginger bar...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Research report on two new countlines. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/research-report-on-two-new-countlines


Research reports

Qualitative research into new birds dessert concepts

General Foods have developed a number of new desserts. The objective of the research was to obtain initial reactions to these desserts prior to commitment to further development.Specifically, the research was required to identify those products which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into new birds dessert concepts . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-new-birds-dessert-concepts-


Research reports

Qualitative research into 'Knuckles' advertising development

HCA Ltd., in conjunction with Evode Ltd., arecurrently progressing the development of a newHand Cleaner, and have developed a campaign. Accordingly, a qualitative research program was required in order to:1. Explore the communication of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into 'Knuckles' advertising development. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-knuckles-advertising-development


Research papers

Product innovation

The pharmaceutical industry, as we all know, is subject to increasing social and environmental pressures. The effects of these pressures - and the way industry responds to them over the next decade - is the theme of this ESOMAR conference. There are...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Alan Sheppard
February 1, 1979
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Citation

Sheppard, A. (1979a, February 01). Product innovation. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/product-innovation


Research reports

Qualitative research into antiseptic spray concepts

A concept has been developed for an antiseptic sprayproduct to be marketed under the Elastoplast name.Such a product would replace conventional antisepticcreams or lotions applied with cotton wool.There are, at present, two variations of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research into antiseptic spray concepts. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-antiseptic-spray-concepts


Research reports

Lad 1 creative research

This research was designed to evaluate consumerreactions to the Lad 1 creative development: 1. The campaign idea represented by threeAnimatics;2. Three Animatics (Astronauts, Napoleon and Racehorses);3. The name 'Maes Lite Lager';4. Four possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1978
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Citation

, C. (1978a, December 01). Lad 1 creative research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/lad-1-creative-research


Research papers

Social research in the field of new public technologies

In response to the growing traffic problems in our towns, new urban transportation systems - in particular cabin taxis - have been developed in the Federal Republic of Germany in the last few years. Since the construction and economic operation of...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Gerd Krampe
December 1, 1978
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Citation

Krampe, G. (1978a, December 01). Social research in the field of new public technologies. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/social-research-in-the-field-of-new-public-technologies