Abstract:
General Foods have developed a number of new desserts. The objective of the research was to obtain initial reactions to these desserts prior to commitment to further development. Specifically, the research was required to identify those products which have sufficient consumer appeal to warrant further technical and research development, and those which do not.
This could also be of interest:
Research Reports
Qualitative research into a new Sherbet dessert
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1976
Research Reports
Qualitative research into children's dessert development
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1979
Research Reports
Report on qualitative research on concepts for a fruit dessert
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 23, 1972
