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Videos
Innovate or die! Or die innovating?
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
Research papers
System 3: Measuring the consumer's imagination
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019
Videos
System 3: Measuring the consumer's imagination
Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Leigh Caldwell
September 8, 2019
Videos
The privacy paradox- Update
Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Andre Schuenemann, Finn Raben
Company: BuzzBack Market Research
September 8, 2019
Videos
Measuring brand/business impact of partnership marketing at MetLife
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Anyone involved in Sponsorships/Partnerships marketing knows how notoriously difficult it can be to attribute these marketing investments to actual business impact. We've had solid...
Catalogue: Client Summit 2019- Spring Edition
Authors: Dan Pincus, Stefan Kerekes
Company: MetLife Inc.
June 27, 2019
Videos
Tell me who your friends are, I will tell you who you are
Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.
Catalogue: Congress 2018
Author: Laurent Florès
September 23, 2018
Research papers
Tell me who your friends are, I will tell you who you are
Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.In this paper, we introduce and...
Catalogue: Congress 2018
Authors: Laurent Florès, Antoine Moreau
September 23, 2018
Research papers
Research to the rescue
Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Chenyang Li, Wander Meijer
Company: GlobeScan Incorporated
May 13, 2018
Videos
