You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing CRAM/Peter Cooper Archive Collection.
ANA has found 1091 results for you, in 9408 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Qualitative research amongst UK veterinary surgeons . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-amongst-uk-veterinary-surgeons-


Research reports

Birds Eye Peas commercials

Three new advertising routes have been developed for BirdsEye Peas and were available for pulse slide exposure toconsumers. The general objectives of this research were to evaluatethe appeal of these three approaches. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/birds-eye-peas-commercials-


Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research reports

Qualitative research on the development of a new moisturiser for Nivea

Nivea Toiletries and Garland Compton are investigating theopportunity for launching a new product in the skin food/moisturizer sector, to be directly competitive with Oilof Ulay. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research on the development of a new moisturiser for Nivea. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-moisturiser-for-nivea


Research reports

Qualitative research into 'laughter' fragrance

Yardley are interested in entering the medium-pricedfragrance market in competition with Revlon, Estee Lauder, Faberge, etc and during 1976 intend marketing in the UK,under their own company name, a new fragrance called'Laughter'. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research into 'laughter' fragrance. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-fragrance


Research reports

Qualitative research on Close-Up advertising

A new campaign- 'In-Flight ' and 'Grand Hotel ' - has beendeveloped for the 1976 relaunch of new Close-Up withfluoride. The objectives of this research were: 1. To explore consumer reactions to the basic idea of thecommercials;2. To check whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research on Close-Up advertising. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-close-up-advertising


Research reports

Body Mist advertising research

This research studied the communication of the new BodyMist commercial. The research was in two stages. Thefirst stage quickly examined three films before the advertisements went onair, and a verbal report was made. The second stage ofthe research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Body Mist advertising research. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/body-mist-advertising-research


Research reports

Munchmallows: Qualitative research on new product size and pack

United Biscuits has developed a form of Munchmallow whichis smaller than the existing product but still larger thanJacobs. It is proposed to market these in packs of eightat 20p. It is proposed that they should still be foil-wrappedbut presented in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Munchmallows: Qualitative research on new product size and pack. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/munchmallows-qualitative-research-on-new-product-size-and-pack