Abstract:

During the past year (1978/79), a series of studies have been conducted into passenger needs and attitudes, covering bus travel, tube travel, ticketing advertising, and brochures and London Transport Corporate entity. A substantial body of knowledge has therefore been accumulated about what passengers are looking for from London Transport, what their motivations and inhibitions are, and how passengers respond to London Transport operations and marketing. This report summarises the main findings and conclusions from the 5 individual reports which have so far been issued.