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Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

Benson & Hedges special vending size qualitative research

Earlier this year Benson & Hedges Special Vending Sizewas introduced and has been available in various selectedoutlets since July. The cigarette is a shorter versionof Special Filter, retailing at 42p and is intended tohold the Benson Hedges...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

Quality Street sweet, wrapper and pack changes

Marketing is considering a number of changes to thesweets, wrappers and to the pack of Quality Street. This research was undertaken to evaluate these proposedchanges:1. In relation to consumer recognition of thechanges;2. In the context of conscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Qualitative research into Sunsilk and cream silk conditioner

Elida Gibbs, in conjunction with JWT, wishes to researchattitudes into its two brands of conditioners, both of which lend themselves to qualitative research, but fordifferent reasons. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research into Jif cooking aids

Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produceda range of concept boards depicting four line extensionsfor Jif. The specific objectives of the research were:1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

Qualitative research on Dettol promotions

A number of promotional ideas have beendeveloped for Dettol, and it was desired totest the acceptability of these amongst purchasers and potential purchasers of thebrand. The prime objectives of the research reported here were: 1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977

Research reports

De Novo

Several new technical concepts based on De Novoare being studied for new product development. Thegeneral objectives of this research were to make aninitial screening of motorist responses to theseconcepts, prior to undertaken, if necessary, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978

Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Following on from previous research on advertising approaches for "Lady Braun Elegante" (November 1978Project B498) Braun have developed two further concepts to be tested against the same researchobjectives namely: 1. To convince the target group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Market research into Pino Silvestre

Pino Sylvestre is currently marketed as both aftershave and an eau de cologne. The brand has an upper-middle market position, and it has a market share of 2-4%. However, focus-group research in the United States reveal edthat although the 'foreign'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979