Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd.

Date of publication: March 1, 1977


The company has developed a gloss paint, which is perfectly safe, non-toxic and also exhibits a number of other positive characteristics. The product concept which has derived from the properties of the paint itself is specially formulated for use in babies' rooms, on babies' furniture and toys. The research was required in order to give an indication of reaction in the marketplace to the concept and provide some guidelines on the positioning of the product. 

CRAM/Peter Cooper Archive


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