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Research reports

Qualitative research into Tango advertising developments

Doyle, Dane, Bernbach Limited have developeda new approach for the advertising of Tangofor Beechams Limited.This approach, embodying the 'fruit that dances'theme, was required to be submitted forconsumer evaluation, along with two otherapproaches....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments


Research reports

Qualitative research on Dettol promotions

A number of promotional ideas have beendeveloped for Dettol, and it was desired totest the acceptability of these amongst purchasers and potential purchasers of thebrand. The prime objectives of the research reported here were: 1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research on Dettol promotions. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-promotions


Research reports

Qualitative research into a TV commercial for the British gas corporation

Wells-O'Brien Ltd. has developed a commercial for the British Gas Corporation which was required tobe submitted for consumer evaluation. The present report contains the results of the researchprogram. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into a TV commercial for the British gas corporation. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-tv-commercial-for-the-british-gas-corporation


Research reports

Qualitative research into Harmony hair spray 'Airport 77'

The Agency has developed a new commercial for Harmony Hair Spray known as 'Airport 77', which continues the theme of previous commercials.The visual element of this commercial has been interpreted in a series of storyboards and there is a taped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Harmony hair spray 'Airport 77'. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-harmony-hair-spray-airport-77-


Research reports

Kelloggs rice krispies 'anytime' US commercial test

The objectives of the commercial tests undertaken were: 1. To check the communication of the commercial;2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Kelloggs rice krispies 'anytime' US commercial test. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/kelloggs-rice-krispies-anytime-us-commercial-test


Research reports

Report on qualitative research on advertising for Schwepper Russchian

Schweppes has developed a new mixer for vodka called Russchian. Saatchi and Saatchi Garland Compton Ltdhave produced a rough commercial 'the restaurant' and an alternative script of 'the apartment' basedon the theme of Russian lessons for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on qualitative research on advertising for Schwepper Russchian. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-advertising-for-schwepper-russchian


Research reports

Prudential 'pace of mind' commercial pretest

Two double head versions of the new "Peace of Mind"commercial featuring home contents cover have beenproduced. Each commercial has the same soundtrack, butthey differ in their visual treatment.Research guidance was primarily required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Prudential 'pace of mind' commercial pretest. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/prudential-pace-of-mind-commercial-pretest


Research reports

Qualitative and quantitative research into the lovable nuts TV campaign

Geers Gross Ltd. have developed on behalf of UnitedBiscuits Ltd. a new television campaign for KP nutsfeaturing Charlie Brown type characters with Americanaccents.Some concern has been expressed over thedesirability of using American accents in terms...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative and quantitative research into the lovable nuts TV campaign. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-into-the-lovable-nuts-tv-campaign


Research reports

Qualitative research into National Westminster press advertising

J. Walter Thomson Limited on behalf of National WestminsterBank Group Limited has developed a press campaign whichis designed to encourage business customers of NationalWestminster to become more aware of, and use more of theBank's corporate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into National Westminster press advertising. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-press-advertising