Abstract:
Wells-O'Brien Ltd. has developed a commercial for the British Gas Corporation which was required to be submitted for consumer evaluation. The present report contains the results of the research program.
Date of publication: May 1, 1977
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
Abstract:
Wells-O'Brien Ltd. has developed a commercial for the British Gas Corporation which was required to be submitted for consumer evaluation. The present report contains the results of the research program.
This is a long description of some author details.
, C. (1976a, October 01). Quantitative research into a gas payment tv commercial. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/quantitative-research-into-a-gas-payment-tv-commercial
, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/quantitative-research-into-gas-advertising
, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-gas-lamps
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
, C. (1977a, May 01). Qualitative research into a TV commercial for the British gas corporation. ANA - ESOMAR. Retrieved April 23, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-gas-lamps