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Qualitative research into a TV commercial for the British gas corporation

Date of publication: May 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Wells-O'Brien Ltd. has developed a commercial for the British Gas Corporation which was required to be submitted for consumer evaluation. The present report contains the results of the research program. 

CRAM/Peter Cooper Archive

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Research Reports

Quantitative research into a gas payment tv commercial

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1976

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Citation

, C. (1976a, October 01). Quantitative research into a gas payment tv commercial. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/quantitative-research-into-a-gas-payment-tv-commercial


Research Reports

Quantitative research into gas advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1977

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Citation

, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/quantitative-research-into-gas-advertising


Research Reports

Qualitative research on gas lamps

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1971

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Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


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Citation

, C. (1977a, May 01). Qualitative research into a TV commercial for the British gas corporation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps