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Qualitative research on Cities and Coaches

Date of publication: April 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The 1979 Thomson coach holidays brochure is quite different from the 1978 brochure. It has an alternative mix of programmes and the inside layout differs significantly. The research was required to examine this change of style in the light of the preferences and attitudes of the coach tour market and their image of Thomson Holidays as a coach operator. 

CRAM/Peter Cooper Archive

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, C. (1979a, April 01). Qualitative research on Cities and Coaches. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/irish-cities-uncovered