Back

Qualitative research on Cities and Coaches

Date of publication: April 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The 1979 Thomson coach holidays brochure is quite different from the 1978 brochure. It has an alternative mix of programmes and the inside layout differs significantly. The research was required to examine this change of style in the light of the preferences and attitudes of the coach tour market and their image of Thomson Holidays as a coach operator. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Global cities forum

Catalogue: Congress 2008: Frontiers

Authors: Emily Gray, Julie McQueen

Company: Ipsos MRBI

September 15, 2008

×

Citation

Gray and McQueen (2008a, September 15). Global cities forum . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/global-cities-forum-


Research Papers

Irish cities uncovered

Catalogue: Congress 2015: Revelations

Authors: Guy Perrem, Sheila Cunningham

Company: MCCP, The Planning Agency

October 1, 2015

×

Citation

Perrem and Cunningham (2015a, October 01). Irish cities uncovered. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/irish-cities-uncovered-8579


Videos

Irish cities uncovered

Catalogue: Congress 2015: Revelations

Authors: Guy Perrem, Sheila Cunningham

Company: MCCP, The Planning Agency

June 15, 2015

×

Citation

Perrem and Cunningham (2015a, June 15). Irish cities uncovered. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/irish-cities-uncovered


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1979a, April 01). Qualitative research on Cities and Coaches. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/irish-cities-uncovered