Qualitative research on Cities and Coaches

Date of publication: April 1, 1979


The 1979 Thomson coach holidays brochure is quite different from the 1978 brochure. It has an alternative mix of programmes and the inside layout differs significantly. The research was required to examine this change of style in the light of the preferences and attitudes of the coach tour market and their image of Thomson Holidays as a coach operator. 

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers


  • PDF