Discussion group IV

Date of publication: June 15, 1972

Abstract:

On the subject of editorial research the group mentioned two things: first, the difficulty that researchers have in communicating with editors; and secondly the dilemma between satisfying objective management needs and the political objectives of the editor - a situation which exists in many countries. There followed an extended discussion on the subject of how people obtain their newspapers .

Friedrich Wendt

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Michael D. Ryan

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