Abstract:
On the subject of editorial research the group mentioned two things: first, the difficulty that researchers have in communicating with editors; and secondly the dilemma between satisfying objective management needs and the political objectives of the editor - a situation which exists in many countries. There followed an extended discussion on the subject of how people obtain their newspapers .
This could also be of interest:
Research Papers
Report-back from working group IV
Catalogue: Seminar 1971: Below-The-Line Activities
Author: Robin T. J. Tuck
 
June 15, 1971
Research Papers
Discussion group III
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: W. D. McClelland, R. A. Davie
 
June 15, 1972
Research Papers
Discussion group II
Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: R. W. Kalusche
 
June 15, 1972
