Resources Library by ANA

Concerning the increasing quantity of data supplied for a market survey

This document describes a new method of selecting variables based on the data theory. It appears, indeed, that every day we are faced with prolific data some of which, individually, or in combinations, could be ignored without detriment to the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Jean Paul Aimetti, Jean Luis Brousse

June 15, 1972

International markets for the communications industry

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Károly Ravasz

June 15, 1972

Developments in consumer panels

The aspects of panel developments I shall examine are: 1. Panel size and composition; 2. The nature of the information collected and the collection method; 3. Report content, design and delivery; 4. Accuracy of the data; 5. Data analysis methods.

Catalogue: Seminar 1972: Panels

Author: D. A. Brown

June 15, 1972

Problems of joint sponsored readership survey: A summary

My task, then, is to try and talk collectively about the problems of joint sponsored readership surveys on the basis of experience in five different markets, represented by the written papers. I think we might begin by taking a phrase from the Dutch...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Michael M. Brown

June 15, 1972

How much of your industrial client's needs do you really know when undertaking market research for him?

Despite an increasing concern for marketing among industrial firms, many executives are disenchanted with their firm's marketing efforts and remain somewhat reluctant to undertake expensive market research. How much of this disenchantment is due to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Ph. Pavageau

June 15, 1972

The role of market research in relation to the changing structure of the UK motoring market

This paper outlines the changes in the U.K. motoring market over the last ten years or so and shows how these changes have been reflected in the type of market research undertaken and the level of activity.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: David Lowe-Watson

Company: ESSO

June 15, 1972

Industrial marketing and market research

Market research is defined as the collection and the systematic analysis of the factors that have an influence on the market, its development, and, more generally, on the environment of the enterprise, in order to produce, in a realistic manner,...

Catalogue: The European Marketing Research Review 1972

Author: Philippe Enquin

June 15, 1972

Technical aspects of running panels

The objectives of operating consumer panels are the registration of consumer behaviour and the changes in this behaviour. There is an increasing interest of marketing people for information on changes in behaviour, when and where they occur, how they...

Catalogue: Seminar 1972: Panels

Author: Coen C. J. de Koning

June 15, 1972

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Piet L. C. Nelissen, H. G. J. Beeren

June 15, 1972