You searched for: "t"

ANA has found 5568 results for you, in 502 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends

Studies on life styles or socio-cultural trends, which are generally based on questionnaires with 200 to 300 items or questions, usually involves the administering of self-completed questionnaires. This method not only has the advantage of being more...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Yves Rickebusch, Corinne Polycarpe
November 1, 1977
×

Citation

Rickebusch and Polycarpe (1977a, November 01). Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/some-advantages-of-self-completed-questionnaire-in-surveys-on-life-styles-or-socio-cultural-trends


Research papers

From data collection to data analysis

One of the most important trends in the area of marketing research during the seventies is the considerable increase of the use of multivariate methods of data analysis. After being used as a complement to the usual techniques of classification,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Patrick Le Maire, Yves Evrard
November 1, 1977
×

Citation

Le Maire and Evrard (1977a, November 01). From data collection to data analysis. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/from-data-collection-to-data-analysis


Research papers

Uses of the camera in market research

This paper illustrates problems which can face the traditional questionnaire approach to data collection, particularly where informants either do not know the answers or can unintentionally mislead, and where the interviewer, however well briefed,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Frank Macey
November 1, 1977
×

Citation

Macey, F. (1977a, November 01). Uses of the camera in market research. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/uses-of-the-camera-in-market-research


Research papers

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Michael Warren
November 1, 1977
×

Citation

Warren, M. (1977a, November 01). Interview-based research. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/interview-based-research


Research papers

The participant observation as an adequate technique to built a brand diversification strategy

Brand can be used as a lever in a brand diversification strategy. But this requires a specific data collection, which is presented in this paper. This data collection has been conceived in intimate relationship with the nature of the brand, which is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Charles Krejtman, Charles S. Tchertoff
November 1, 1977
×

Citation

Krejtman and Tchertoff (1977a, November 01). The participant observation as an adequate technique to built a brand diversification strategy. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/the-participant-observation-as-an-adequate-technique-to-built-a-brand-diversification-strategy


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
×

Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

Pint size advertising

Pint Size is the brand name being given to the product beinglaunched, by Cadbury Typhoo, into the filled milk market.Filled milk consists of the more traditional skimmed milkwith vegetable fats added. The initial concept work was carried out by C.L.K...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Pint size advertising. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/pint-size-advertising


Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Qualitative research on Sure. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-sure


Research reports

Qualitative research into Rise and Shine

The Kellogg Company has been selling Rise & Shine, a dried instant fruit drink product, since 1971. A number of competitors have entered the market inthe past without making any impact but in March 1977General Foods launched a powdered fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Qualitative research into Rise and Shine. ANA - ESOMAR. Retrieved June 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-rise-and-shine