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Research reports

Qualitative research into Lion Bar

Lion Bar is currently on a test market in theYorkshire region.The aim of the research reported here was toexamine the brand image which Lion Bar iscreating and to see from the point of view ofthe consumer how Lion Bar is settling intothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research into Lion Bar. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-lion-bar


Research reports

Qualitative research on Dettol press advertising

A press advertising campaign on the theme"Dettol Protects" has been proposed. Sixpotential ads have been suggested. The research was developed to check consumer reaction to eight press advertisements both individually and as a campaign. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Qualitative research on Dettol press advertising. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising


Research reports

New countlines (CT 2897)

The research was required to evaluate consumer reactionsto three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered: 1. Experience of the product at homeLikes and dislikes about taste, texture,combinations,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research reports

Qualitative research into Bluebell for Bryant and May Ltd

Bryant and May Limited, in conjunction with DDB Limited,are currently progressing the development of their threeprimary No. 1 Lines. Although these brands are well-known in their respectiveareas, they are not strongly branded to the extent thate.g. a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Qualitative research into Bluebell for Bryant and May Ltd. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-bluebell-for-bryant-and-may-ltd


Research papers

European trends and the future of the pharmaceutical industry

Some observers have hypothesised that the future growth of the drug industry will be poor; that the drug industry will become the chemical industry of the 1950s ; that the Golden Age is over. We agree that the Golden Age is over, but believe,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Samuel D. Isaly
March 1, 1977
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Citation

Isaly, S. D. (1977a, March 01). European trends and the future of the pharmaceutical industry. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/european-trends-and-the-future-of-the-pharmaceutical-industry


Research reports

Prudential 'pace of mind' commercial pretest

Two double head versions of the new "Peace of Mind"commercial featuring home contents cover have beenproduced. Each commercial has the same soundtrack, butthey differ in their visual treatment.Research guidance was primarily required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Prudential 'pace of mind' commercial pretest. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/prudential-pace-of-mind-commercial-pretest


Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


Research papers

Should we trust the oracle?

In the work discussed in this paper, a Delphi forecast that had been made in 1969 was examined in detail. Contributors to this study were re-contacted and asked to review their predictions in the light of their experience in the intervening years...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: David J. Kreling
March 1, 1977
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Citation

Kreling, D. J. (1977a, March 01). Should we trust the oracle?. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/should-we-trust-the-oracle-


Research papers

How the industry forecasts

This paper describes the results of a survey of Pharmaceutical Companies that was conducted to investigate current procedures for 'long range' product and market forecasts. The survey was conducted by means of postal questionnaires that were kindly...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: John S. Burton
March 1, 1977
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Citation

Burton, J. S. (1977a, March 01). How the industry forecasts. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/how-the-industry-forecasts