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Research reports

Hot and cold packs

Beecham Products' Research & DevelopmentDepartment has available possible new product conceptswhich they wished to examine. The concepts are thatof hot and cold packs, i.e. small packs containingwater and crystals which when activated can...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973

Research reports

Reports on qualitative research on 'coffee with'

The research was conducted on a range of potential development concepts of coffee with different levels of milk/creamingredients. The only concept from this to appear viablefor further development was a coffee with a cream concept. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research reports

Qualitative research on four new count lines

Rowntree Mackintosh has developed four possible newcountlines: Buttercrisp, Tutti Frutti, Caramel Eclair, Nussli. The objectives of the research were to examinereactions to the four new products and to evaluatetheir potential on the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1972

Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975

Research reports

Dry mix dessert development

As part of the company's effort to maintaindominance in the Instant Desserts market, aprogram of New Product Development has beeninitiated to identify and progress new productopportunities for the status of market entry. Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970

Research reports

Potential demand survey for Mark Lane Ltd.

Mark Lane Ltd., Turf Accountants, have been considering expanding their chain of betting offices in the North West. The Company is interested in two shop sites, one in Northwich, the other in Leigh. Before making applications for licenses to open...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971