Resources Library by ANA

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003

Authors: Lucy Thompson, Phil Rushfirth

Company: Nunwood

January 26, 2003

Do you grok the sly spin?

This presentation is about the radical changes that have taken place in the data landscape over the past three or four years. Of course it is related to the growth and infiltration of the Internet into almost every aspect of business, but that is not...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrew Jeavons, Patrick Molloy

January 26, 2003

Measuring newspaper reading during summer period via mobile phones

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday.With new data-collecting methods, using mobile phones, it can however...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Leif Widman, Lena Vogelius

January 26, 2003

Convergennation

Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains,...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards

January 26, 2003

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003

Authors: David G. Bakken, James N. Nagel

Company: Harris Interactive (Europe)

January 26, 2003

Stairways of value

This paper proposes a framework for identifying paths to a customer growth and management process designed to nurture customers into prime customers.The analysis results included are based on a customer database from a retail chain, and application...

Catalogue: ESOMAR Technovate Conference 2003

Author: Naoki Takahashi

Company: INTAGE HOLDINGS Inc.

January 26, 2003

Wireless

This paper examines whether or not SMS is likely to be a 'disruptive technology' in the fields of advertising and marketing research.After an extensive programme of research the authors have concluded that it certainly has that potential as an...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Mike Cooke, Anders Nielsen, Colin Strong

January 26, 2003

Application of market research towards proactive customer relationship management

In today's economy, organizations looking to implement successful CRM (Customer Relationship Management) strategies need to focus on individualistic and personal views of the customer using integrated information systems and contact center...

Catalogue: ESOMAR Technovate Conference 2003

Author: Faisal I. Farooqui

January 26, 2003

Beyond online panels

The authors strongly believe that while online research is about to make marked inroads into conventional research in Europe, online panels can only provide part of the answer.The paper therefore looks at the need, in most markets outside of the...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Ray Poynter, Pete Comley

January 26, 2003