Resources Library by ANA

Social Media First

BBCMedia Action is implementing a European Union-funded project aimed at helpingyoung men and women within the ages of 18-24years in Nigeria to betterunderstand political and electoral issues, encouraging them to discuss theseissues and in turn...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anu Mohammed, Chibuike Utaka

September 8, 2019

Ceremony: REA Award Winners 2019

REA Award Winners 2019 announcement from Joaquim Bretcha, ESOMAR President.Gold award winner: Half the Money I Spend on Advertising is Wasted;Silver award winner: Journey of a Modernized Diary;Bronze award winner: Project Affluent.

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Joaquim Bretcha

September 8, 2019

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres

Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)

September 8, 2019

An update on ESOMAR's investing in insight thought leadership initiative

In this session, David Smith of DVL Smith and BV Pradeep of Unilever will build on the How to demonstrate the value of customer insight project that ESOMAR conducted with top insight industry leaders. They will provide a selection of best...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: David Smith

September 8, 2019

Getting the feels

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Facebook's new reactions allow users to express themselves beyond the generic 'Like', and also have a stronger influence what shows up on a newsfeed. Yet current engagement metrics...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Debby Ling

Company: SKIM

September 8, 2019

How to catch liars before they lie

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Kristen Ball

Company: Kantar

September 8, 2019

Insights informing content & creative

Open to suggestions on how to make this most effective but would primarily focus on how we use research and insights to better inform our content creation. I would heavily focus on our media/lifestyle brand called Tasty (food andcooking brand) and...

Catalogue: Client Summit 2019- Spring Edition

Author: Jackie Lundblad

June 27, 2019

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition

Author: Jonathan Bohm

June 27, 2019

Blockchain

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Blockchain is a nascent and complex technology that is widely misunderstood. In this presentation, you'll learn how it works, its growing importance across many verticals and be...

Catalogue: Client Summit 2019- Spring Edition

Author: Chris Cable

Company: Diageo

June 27, 2019