Abstract:

Blockchain is a nascent and complex technology that is widely misunderstood. In this presentation, you'll learn how it works, its growing importance across many verticals and be provoked about whether you should incorporate it into your strategy.  In this final section of the presentation, the speaker will highlight some pilots that Diageo has embarked on including how they are utilizing blockchain to enable true transparency in our programmatic advertising with the help of Lucidity (Lucidity is a blockchain advertising platform that verifies marketing data for complete digital ad transparency). He will also mention how Diageo are running advertisements using Brave, a privacy-first browser that pays consumers in cryptocurrency for their attention.