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Research reports

Quality Street pack & wrapper research

Following the results of previous research, itwas required to compare consumer reactions to thepresent pack and three possible replacement packs for Quality Street, and to assess consumerreactions to a revision of the contents andwrappers of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Quality Street pack & wrapper research. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/quality-street-pack-wrapper-research


Research reports

Qualitative research into a TV commercial for the British gas corporation

Wells-O'Brien Ltd. has developed a commercial for the British Gas Corporation which was required tobe submitted for consumer evaluation. The present report contains the results of the researchprogram. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into a TV commercial for the British gas corporation. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-a-tv-commercial-for-the-british-gas-corporation


Research reports

Qualitative research into Lucozade advertising developments

The future development of Lucozade is being examined,not only because of continuing pressure from the ITCA, but, even more fundamentally, because of declining volume. Accordingly, the objectives of the current researchprogramme were as follows:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11213


Research reports

Qualitative research into Harmony hair spray 'Airport 77'

The Agency has developed a new commercial for Harmony Hair Spray known as 'Airport 77', which continues the theme of previous commercials.The visual element of this commercial has been interpreted in a series of storyboards and there is a taped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into Harmony hair spray 'Airport 77'. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-harmony-hair-spray-airport-77-


Research reports

Quantitative research into gas advertising

Two television commercials have been developed to promote the image of the British Gas Industry, code-named 'NorthSea' and 'Kitchen'.These were subjected to Consumer Evaluation via a HallTest, using 84 respondents in all. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/quantitative-research-into-gas-advertising


Research reports

Quality street pack research

The entire range of Quality Street Packs has beenredesigned along the lines of the 11b pack researchedin CT 2877. In this research, consumer reactions to thenew designs were assessed. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Quality street pack research. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/quality-street-pack-research


Research reports

Kelloggs rice krispies 'anytime' US commercial test

The objectives of the commercial tests undertaken were: 1. To check the communication of the commercial;2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Kelloggs rice krispies 'anytime' US commercial test. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/kelloggs-rice-krispies-anytime-us-commercial-test


Research reports

Project 3: Advertising concept research

The 'Project 3' product will be presented in 2 rollpacks of 240 sheets per roll, packed side by sidein poly branded as Softex. As a first stage in the development of advertisingconcepts, this research was conducted to establish froma number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/project-3-advertising-concept-research


Research reports

Qualitative research into attitudes to British rail

In order to develop creative approaches for British Rail, Saatchi and Saatchi Garland Compton, required further information on users' and non-users' attitudes to the standard of, and general service provided by British Rail compared with alternative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Qualitative research into attitudes to British rail. ANA - ESOMAR. Retrieved March 20, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-british-rail