Qualitative research into advertising developments for Continental Quilts

Date of publication: October 1, 1978

Abstract:

The developments of the Slumberdown press advertising have now reached their final execution, and it is necessary to bring the television advertising to the same stage. Accordingly, it was decided to pre-test the television advertising (in animatic form) in order to:

1. Establish whether or not the approach communicates the emotional and physical benefits of continental quilts as a means of branding Slumberdown as the leading manufacturer;

2. Check for possible negatives in the execution.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

  • PDF