Qualitative research into advertising developments for Continental Quilts

Date of publication: October 1, 1978

Abstract:

The developments of the Slumberdown press advertising have now reached their final execution, and it is necessary to bring the television advertising to the same stage. Accordingly, it was decided to pre-test the television advertising (in animatic form) in order to:

1. Establish whether or not the approach communicates the emotional and physical benefits of continental quilts as a means of branding Slumberdown as the leading manufacturer;

2. Check for possible negatives in the execution.

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