Abstract:
The developments of the Slumberdown press advertising have now reached their final execution, and it is necessary to bring the television advertising to the same stage. Accordingly, it was decided to pre-test the television advertising (in animatic form) in order to:
1. Establish whether or not the approach communicates the emotional and physical benefits of continental quilts as a means of branding Slumberdown as the leading manufacturer;
2. Check for possible negatives in the execution.
This could also be of interest:
Research Reports
Continental Quilts copy test
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 3, 1974
Research Reports
The continental quilt story
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 1, 1978
Research Reports
Qualitative research into Night Nurse advertising developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1977
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