Abstract:
The food trade in the Netherlands tries to make food distribution more efficient by introducing shelf space allocation systems and re-stocking systems. Systems were developed, some focus primarily at shelf allocation, others at re-stocking. Wrong assumptions of some systems and assortment consequences cause problems for specific product groups. This makes it necessary for the manufacturers to elaborate on the specific attributes of their product groups in order to change systems or make additions. Every system is rather general, so there is room for addition or change. The John Gordon approach is one of the existing possibilities open for the manufacturer. A project needs cooperation with the food trade: John Gordon has authority and got trust from trade and industry. This makes this organisation suitable.
This could also be of interest:
Research Papers
How to maximise shelf sales and profitability
Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: John Gordon
 
August 1, 1975
Case Studies
Segmentation of doctors: A case study
Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Ken M.H. Coleman, E. Eastman, R. F. Malcom, Ian Jarvis
 
June 15, 1970
Case Studies
Panel research contributions to product portfolio management: A case study
Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: S. V. Nathan, Raka Garg
Company: Colgate-Palmolive
June 15, 1994
