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A comparative study of distribution in six European countries

Date of publication: June 4, 1986

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: André Tordjman

Abstract:

In spite of the difficulties, it has been possible to reach a certain level of comparability between six European countries. The results show that the general trends of all these countries are comparable, but there remains some specificities in the development of trade forms from country to country. This paper will emphasise both the methodological problems encountered in this study and the results.

André Tordjman

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Tordjman, A. (1986a, June 04). A comparative study of distribution in six European countries. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-in-home-and-out-of-home-viewing-patterns-of-european-businessmen-in-seventeen-european-countries