Back

Advanced research solutions as a key to innovation in design

Date of publication: October 28, 2001

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Company:

Authors: Clara Origlia, Jimena Martinez, Andreas Wlasak

Abstract:

This paper utilizes the authors’ experience in automotive interior design development within Johnson Controls to provide insight into consumer awareness, design-related issues and vision; art and expertise, the sense of workmanship and vision of designers; and the sensitivity of a consumer driven corporation with a vision.

Clara Origlia

Author

This is a long description of some author details.

Jimena Martinez

Author

This is a long description of some author details.

Andreas Wlasak

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Design empowered innovation

Catalogue: Congress 2011: Impact

Authors: Ben Wood, David Stocks, Mark Whiting

Company: Added Value

September 18, 2011

×

Citation

Wood, Stocks and Whiting (2011a, September 18). Design empowered innovation. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/design-empowered-innovation


Research Papers

Design as a function of marketing

Catalogue: The European Marketing Research Review 1969

Author: James Pilditch

 

August 1, 1969

×

Citation

Pilditch, J. (1969a, August 01). Design as a function of marketing. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/design-as-a-function-of-marketing


Research Papers

Research for innovation

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Monica Bueno

Company: Philips International

November 5, 2003

×

Citation

Bueno, M. (2003a, November 05). Research for innovation. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/research-for-innovation


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Origlia, Martinez and Wlasak (2001a, October 28). Advanced research solutions as a key to innovation in design . ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/research-for-innovation