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Advanced research solutions as a key to innovation in design

Date of publication: October 28, 2001

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Company:

Authors: Clara Origlia, Jimena Martinez, Andreas Wlasak

Abstract:

This paper utilizes the authors’ experience in automotive interior design development within Johnson Controls to provide insight into consumer awareness, design-related issues and vision; art and expertise, the sense of workmanship and vision of designers; and the sensitivity of a consumer driven corporation with a vision.

Clara Origlia

Author

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Jimena Martinez

Author

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Andreas Wlasak

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Origlia, Martinez and Wlasak (2001a, October 28). Advanced research solutions as a key to innovation in design . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-for-innovation