Abstract:

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media. Economic disparity among social groups makes possible the identification of groups with higher purchasing power and therefore access to new platforms, this is called 'digital inclusion'. Another group, equally important but in a radically opposed condition, is far from technological platforms that open new communication dynamics; this is known as 'digital exclusion'. Our aim is to understand the dynamics of media consumption in the Latin American market based on these significant poles: the digital included and excluded.