Appreciation scores!

Date of publication: June 23, 2005

Abstract:

Ster, in close consultation with MarketResponse Nederland BV and 2Gather, set up a study to measure the effect of the Television Context on advertising effects. The fieldwork was conducted by Intomart GfK. This paper discusses this study, providing an outline of the main research results, conclusions and recommendations, as well as describing the research in detail.

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