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Television viewing selection in the multichannel universe

Date of publication: November 1, 2000

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Artie Bulgrin, Glenn Enoch

Abstract:

This paper examines how television viewers feel about making viewing selections today, compared to a few years ago. It examines some of the reasons they feel that they find the selection process more difficult (or easier) than it used to be. The paper also takes a look at how viewers make those selections, whether by channel-surfing or by gravitating to favorite channels.

Artie Bulgrin

Author

This is a long description of some author details.

Glenn Enoch

Author

This is a long description of some author details.

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Citation

Bulgrin and Enoch (2000a, November 01). Television viewing selection in the multichannel universe. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/television-viewing-selection-in-the-multichannel-universe