Television viewing selection in the multichannel universe

Date of publication: November 1, 2000

Abstract:

This paper examines how television viewers feel about making viewing selections today, compared to a few years ago. It examines some of the reasons they feel that they find the selection process more difficult (or easier) than it used to be. The paper also takes a look at how viewers make those selections, whether by channel-surfing or by gravitating to favorite channels.

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