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Boardrooms in bathrooms

Date of publication: September 21, 2005

Catalogue: Congress 2005: Making A Difference

Company: Nielsen

Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep

Abstract:

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists. The presentation examines the chief preoccupations and 'hot buttons' of CEOs, their current involvement and views of market research. Study of the CEO's concerns and information needs highlights opportunities for market research to play a much more significant role.

Sangeeta Gupta

Author

This is a long description of some author details.

Anjali Puri

Author

This is a long description of some author details.

BV Pradeep

Author

This is a long description of some author details.

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Gupta, Puri and Pradeep (2005a, September 21). Boardrooms in bathrooms. ANA - ESOMAR. Retrieved March 13, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts