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Brand preference in adolescence - Brand loyalty as adults?

Date of publication: August 1, 2000

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Astrid V. Middelmann-Motz, Brigitte Melzer-Lena

Abstract:

Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future of one’s brand.

Astrid V. Middelmann-Motz

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Brigitte Melzer-Lena

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The importance of brand preference in adolescence for brand loyalty later on

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Brigitte Melzer, Astrid V. Middelmann-Motz

 

June 15, 1984

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Citation

Melzer and Middelmann-Motz (1984a, June 15). The importance of brand preference in adolescence for brand loyalty later on. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-importance-of-brand-preference-in-adolescence-for-brand-loyalty-later-on


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Brand loyalty and equity

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

 

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Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/brand-loyalty-and-equity


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Brand loyalty

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Ian D. Greig

 

September 1, 1996

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Greig, I. D. (1996a, September 01). Brand loyalty . ANA - ESOMAR. Retrieved April 16, 2024, from


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Citation

Middelmann-Motz and Melzer-Lena (2000a, August 01). Brand preference in adolescence - Brand loyalty as adults? . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/brand-loyalty-