Abstract:
Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future of oneâs brand.
Research Papers
Coca-cola, Levi's, Adidas... Co-educators of our children
Catalogue: Seminar 1996: The Big Brand Challenge
Author: Joël-Yves le Bigot
 
June 15, 1996
Research Papers
Research among children
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz
 
September 1, 1998
