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Brand preference in adolescence - Brand loyalty as adults?

Date of publication: August 1, 2000

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Astrid V. Middelmann-Motz, Brigitte Melzer-Lena

Abstract:

Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future of one’s brand.

Astrid V. Middelmann-Motz

Author

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Brigitte Melzer-Lena

Author

This is a long description of some author details.

Research Papers

The importance of brand preference in adolescence for brand loyalty later on

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Authors: Brigitte Melzer, Astrid V. Middelmann-Motz

 

June 15, 1984

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Citation

Melzer and Middelmann-Motz (1984a, June 15). The importance of brand preference in adolescence for brand loyalty later on. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-importance-of-brand-preference-in-adolescence-for-brand-loyalty-later-on


Research Papers

Coca-cola, Levi's, Adidas... Co-educators of our children

Catalogue: Seminar 1996: The Big Brand Challenge

Author: Joël-Yves le Bigot

 

June 15, 1996

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Citation

le Bigot, J. (1996a, June 15). Coca-cola, Levi's, Adidas... Co-educators of our children. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/coca-cola-levi-s-adidas-co-educators-of-our-children


Research Papers

Research among children

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz

 

September 1, 1998

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Citation

Melzer-Lena and Middelmann-Motz (1998a, September 01). Research among children . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/research-among-children-


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Citation

Middelmann-Motz and Melzer-Lena (2000a, August 01). Brand preference in adolescence - Brand loyalty as adults? . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/research-among-children-