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Brand preference in adolescence - Brand loyalty as adults?

Date of publication: August 1, 2000

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Astrid V. Middelmann-Motz, Brigitte Melzer-Lena

Abstract:

Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future of one’s brand.

Astrid V. Middelmann-Motz

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Brigitte Melzer-Lena

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Citation

Middelmann-Motz and Melzer-Lena (2000a, August 01). Brand preference in adolescence - Brand loyalty as adults? . ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/brand-loyalty-