Abstract:
Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future of oneâs brand.
This could also be of interest:
Research Papers
Brand loyalty and equity
Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Ian D. Greig
 
June 15, 1998
Research Papers
Brand loyalty
Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Ian D. Greig
 
September 1, 1996
