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Brands whispering emotions

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: , Unilever

Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Abstract:

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Nihan Sahan Eren

Author

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Pelin Halacoglu

Author

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Serkan Ceran

Author

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Ezgi Akpinar

Author

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Videos

Brands whispering emotions

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu

Companies: Unilever, Ipsos MRBI

September 8, 2019

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Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665


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Measuring emotions

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

Company: GfK

April 20, 2010

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Liu and Wildner (2010a, April 20). Measuring emotions. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/measuring-emotions


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Measuring emotions

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

 

June 15, 2010

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Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572


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Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572