Brazil breaks barriers

Date of publication: May 13, 2008

Catalogue: Latin America 2008

Abstract:

This presentation describes the idiosyncrasies in Brazil and the focus group initiative that has been launched by the IBM Brazil marketing team to engage sellers to obtain feedback and educate them on the company's new advertising campaign to be launched during 2008. It was the first time that such initiative was launched by IBM in the country. The experience, its advantages and disadvantages, pros and cons, as well as results will be shared during this presentation.

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