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Building a healthcare buzz

Date of publication: February 6, 2006

Catalogue: Global Healthcare 2006

Author: Lydia Worthington

Abstract:

In this paper BuzzMetrics reviews findings from analyses of online consumer buzz for two sets of promising drug therapies. The therapies with pre-approval buzz experienced an enormous increase in discussion among relevant online communities versus those that had little or no pre-approval buzz. This suggests the value of a pharma brand's investment in even a small amount of pre-launch buzz.

Lydia Worthington

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Citation

Worthington, L. (2006a, February 06). Building a healthcare buzz. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/recognizing-hidden-factors-in-healthcare-innovation