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Category management based on consumer knowledge

Date of publication: October 26, 2003

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Author: Orvokki Knuutinen

Abstract:

In an effort to demonstrate a structured way to run Category Management projects in general, this presentation summarizes a category management study on the cheese market as an example.

Orvokki Knuutinen

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Citation

Knuutinen, O. (2003a, October 26). Category management based on consumer knowledge. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/category-management