Abstract:
In an effort to demonstrate a structured way to run Category Management projects in general, this presentation summarizes a category management study on the cheese market as an example.
Date of publication: October 26, 2003
Author: Orvokki Knuutinen
Abstract:
In an effort to demonstrate a structured way to run Category Management projects in general, this presentation summarizes a category management study on the cheese market as an example.
This is a long description of some author details.
Qureshi and Baker (1997a, June 15). Category management and effective consumer response. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/category-management-and-effective-consumer-response
Hernandes Fioratti and GarcÃa (2004a, October 24). Category management. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/category-management
Buckingham, C. (1993a, June 15). The category management revolution. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-category-management-revolution
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Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Knuutinen, O. (2003a, October 26). Category management based on consumer knowledge. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-category-management-revolution