Character of market research

Date of publication: June 15, 1984

Author: Uolevi Lehtinen

Abstract:

The objective of this paper is to examine the character of market research in the CMEA countries by comparing it with those of the western market economy and Arab countries. The leading idea for the examination is that the planning system of a country has a distinct influence upon import decision making and through this on the character of market research used. In this paper the character of market research is described by means of the main types of research, information sources and information types.

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