Children and stores

Date of publication: June 15, 1984

Abstract:

The subject of children and distribution has never been the object of a specific study. The following report has been drawn from the research which we have been conducting annually in France for more than five years on "the Universe of Aug-14 year olds" and also from various market studies carried out for clients in such areas as food and clothing. Our object is to present provocative remarks destined to stimulate reflection rather than to reassure our audience with concrete and precise answers.

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