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Children and stores

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Armelle Le Bigot-Magaux

Abstract:

The subject of children and distribution has never been the object of a specific study. The following report has been drawn from the research which we have been conducting annually in France for more than five years on "the Universe of Aug-14 year olds" and also from various market studies carried out for clients in such areas as food and clothing. Our object is to present provocative remarks destined to stimulate reflection rather than to reassure our audience with concrete and precise answers.

Armelle Le Bigot-Magaux

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Andersen and Pedersen (1980a, June 15). Children and marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


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Citation

Le Bigot-Magaux, A. (1984a, June 15). Children and stores. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/children-and-marketing