Client-managed proprietary online panels
Abstract:
This case study describes the internal process of client-managed proprietary online panels. Through experiences within John Deere, topics addressed in this paper include: -Initial motivations for building a panel; - selling the concept to management; - recruitment of panelists; - optimal size for a panel; - type of research conducted with panel; -study prioritization process; -resources required for panel; -supplier management; -incentives for panelists; -and evaluating the need of a panel vs. a community.
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