Coconut caramel bar: Concept, name & pack research

Date of publication: February 1, 1977


Following previous research, the number of cherries in the bar and the whiteness of the coconut have been increased. Three advertising approaches have been developed, together with packs and names. The research objectives were:

1. Generally to obtain reactions to the product in the context of advertising and pack approaches;

2. To explore attitudes to three advertising approaches.

CRAM/Peter Cooper Archive


This is a long description of some author details.

This could also be of interest:

Research Reports

Research Reports

Research Reports

  • PDF