Abstract:

Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia’s consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research provides both global brands and local brands the insights needed to best position with emerging market consumers. Because of the rapid proliferation of mobile across the globe and the need to optimize surveys for all devices including less expensive feature phones, CatalystMR will present best practice insights and tips for effective mobile survey research.