Abstract:
This paper describes how switching data obtained from consumer panels can be used to understand differences in market dynamics across markets and the implication of this on brand strategy. It also attempts to identify the reason that leads to the difference in dynamics between the markets. The paper concludes by showing how this learning helps the client set priorities for each market thereby helping him allocate resources between branding and trade developmental activities.
Research Papers
The Middle East today and tomorrow
Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George Joffé
 
June 15, 1992
Research Papers
Changing equity of private labels in the Middle East
Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Nicos Rossides
Company: Ipsos MRBI
September 14, 2003
