Consumer reactions to developments of the K2 concept
Abstract:
As a proposal, four different colour combinations were derived - red and black, (pale) blue and black, black and red (in fairly equal amounts), and orange and (dark) blue. Each of the colour combinations was expressed in terms of 'K2 Home Adhesive' as one of the variants were chosen randomly from the 6 available. Hence research was required to investigate consumer response to this new route for a K2 'non-specialist' adhesive, its expression via the 6 title variants and the 4 different colour combinations.
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