Abstract:

Website usability is an increasingly important area of expertise for the Internet economy. Making websites easy to use raises acceptance among users and creates higher rewards for e-commerce sites. This presentation is an introduction into the field of usability testing and proposes continuous testing as a new methodology for the successful development of websites. Continuous testing means that improving the usability of a website is seen as a process that needs to be closely integrated in the process of development. From this perspective it follows that a usability consultant is involved in the development from the very start. The case study of the new Audi website shows which methods are appropriate in the respective stages of development and how they can enrich each other. It discusses the benefits of continuous testing vs. single usability tests and shows the methodological problems that are still unsolved in this young discipline.