Abstract:
The present stage you can characterise as initial stage of research work. In our opinion it will be necessary to use stochastic processes in the analysis of brand-switching.
Research Papers
An empirical approach to brand-switching (Discussion)
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Andrew S. C. Ehrenberg
 
November 1, 1968
Research Papers
Some applications of operational research to the problem of advertising
Catalogue: ESOMAR Yearbook 1963-1964
Author: David Lowe-Watson
 
June 15, 1964
Research Papers
The application of stochastic processes by studying switches and stability
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Harald Hamre
 
November 1, 1968
