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Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jurgen U. Lorenzi

Abstract:

The present stage you can characterise as initial stage of research work. In our opinion it will be necessary to use stochastic processes in the analysis of brand-switching.

Jurgen U. Lorenzi

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Ehrenberg, A. S. (1968a, November 01). An empirical approach to brand-switching (Discussion). ANA - ESOMAR. Retrieved August 26, 2025, from


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Clunies-Ross, C. W. (1968a, November 01). Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers. ANA - ESOMAR. Retrieved August 26, 2025, from


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Lorenzi, J. U. (1968a, November 01). Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre. ANA - ESOMAR. Retrieved August 26, 2025, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-g-j-goodhardt-h-hamre-s-papers