Back

Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jurgen U. Lorenzi

Abstract:

The present stage you can characterise as initial stage of research work. In our opinion it will be necessary to use stochastic processes in the analysis of brand-switching.

Jurgen U. Lorenzi

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lorenzi, J. U. (1968a, November 01). Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/contribution-of-discussion-to-the-papers-of-mr-ehrenberg-and-mr-hamre