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Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Jurgen U. Lorenzi

Abstract:

The present stage you can characterise as initial stage of research work. In our opinion it will be necessary to use stochastic processes in the analysis of brand-switching.

Jurgen U. Lorenzi

Author

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Research Papers

An empirical approach to brand-switching (Discussion)

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Andrew S. C. Ehrenberg

 

November 1, 1968

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Citation

Ehrenberg, A. S. (1968a, November 01). An empirical approach to brand-switching (Discussion). ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-discussion


Research Papers

Some applications of operational research to the problem of advertising

Catalogue: ESOMAR Yearbook 1963-1964

Author: David Lowe-Watson

 

June 15, 1964

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Citation

Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/some-applications-of-operational-research-to-the-problem-of-advertising


Research Papers

The application of stochastic processes by studying switches and stability

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Harald Hamre

 

November 1, 1968

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Citation

Hamre, H. (1968a, November 01). The application of stochastic processes by studying switches and stability. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-application-of-stochastic-processes-by-studying-switches-and-stability


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Citation

Lorenzi, J. U. (1968a, November 01). Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-application-of-stochastic-processes-by-studying-switches-and-stability