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The use of a consumer field force for interviewing in mass industrial markets

Date of publication: January 1, 1973

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: A. E.V. Dent

Abstract:

The fundamental requirements for the creation of a field force for interviewing in mass industrial markets are supplied by any large reputable consumer field force. Additional criteria may be little more than to place great emphasis in the selection process on the quality of manner covering: Empathy; -Intelligence; - Presentability. The use of a consumer force for industrial interviewing requires the agency to lay particular stress on three areas: -Selection of the Interviewer; - Training; - Control.

A. E.V. Dent

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Research Papers

The use of a consumer field force for interviewing in mass industrial markets

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: M. Narraway

 

January 1, 1973

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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets


Research Papers

The use of telephone interviewing in industrial market research

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: Nicholas M. Rubashow

 

January 1, 1973

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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


Research Papers

The use of telephone interviewing in industrial research

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems

Author: L. I. Gordon

 

January 1, 1973

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Citation

Gordon, L. I. (1973a, January 01). The use of telephone interviewing in industrial research. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-research


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Citation

Dent, A. E. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-research