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Customer data survey

Date of publication: June 15, 1998

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Horacio Mansilla

Abstract:

This work describes the methodology used in surveying socio- demographic data from customers in the Argentinean telecommunications market. This work reviews the relevance of information within the transformation companies in the Argentinean market; the Argentinean context in reference to information on people; development and implementation of customer data survey methodologies; and the launch of an advertising campaign related to the World Cup France 98 soccer tournament to survey customer socio-demographic data.

Horacio Mansilla

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Mansilla, H. (1998a, June 15). Customer data survey. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/integrating-survey-data-and-user-data-9210