Customer data survey

Abstract:

This work describes the methodology used in surveying socio- demographic data from customers in the Argentinean telecommunications market. This work reviews the relevance of information within the transformation companies in the Argentinean market; the Argentinean context in reference to information on people; development and implementation of customer data survey methodologies; and the launch of an advertising campaign related to the World Cup France 98 soccer tournament to survey customer socio-demographic data.

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