Abstract:

This paper describes a way of using datamining techniques to provide more and better information to managers and to help them manipulate information knowledge and action. With three case studies from the telecommunications industry we intend to show how the datamining process highlights the useful information: quality of service management design of new services in telecommunications and the detection of disloyal customers. In conclusion the datamining process is viewed as an iteractive and interactive process of knowledge acquisition for decision- making and action involving any type of marketing data.